PTC in West Bloomfield Beacon - Premier Therapy Centers
PTC in West Bloomfield Beacon

As Seen in the West Bloomfield Beacon

Issue: August 2007

 
                                                                                                                                                           
            If you are in need of effective physical therapy to help you recover from back or neck pain, a motor vehicle accident, or a work or sports related injury, look no further than Premier Therapy Centers, Inc. in West Bloomfield.  No matter your age or the nature of your ailment, the professionals at Premier Therapy Centers will help your recovery using expert skills and a program that is tailored to your needs.
 
            While Premier Therapy focuses on returning their clients to fully functioning condition, they also work in tandem with Exclusive Fitness, an in-house private fitness studio.  Every client at Exclusive Fitness works with a personal trainer, who creates an individualized training regimen designed to meet their needs.  Together, Premier Therapy Centers and Exclusive Fitness provide the comprehensive service and support their clients need to get their lives and their bodies back - all by launching them on the road to what they hope will be a life-long devotion to fitness training and good health habits.
 
            In 1991, Shant Gharibian and his sister Ani, started a personal training studio called Exclusive Fitness, where they worked with individuals to develop personalized training routines.   “Whether our clients were coming to us directly from physical therapy or simply because they wanted to change something about themselves, they immediately benefited from the training regimens we created specifically for them,” said Gharibian.  “We are goal-oriented because that’s how our clients come to us! Whether they need to strengthen certain muscles as part of their physical therapy homework or work on their general health and fitness, we make our client’s objectives our own. Whatever it is, we can help them develop a plan to meet their goal.”
 
            Five years ago, Gharibian was on the lookout for ways to help his clients and improve business when he was introduced to Nora Cascardo. Before long, the two became fast friends and business partners and opened the now rapidly-growing Premier Therapy Centers.  Located in the same facility as Exclusive Fitness, Premier is primarily managed by Nora, who is a licensed physical therapist specializing in orthopedic manual physical therapy.  Side-by-side, the two businesses tend to operate seamlessly as one.  When a client at Premier regains full functionality and “graduates,” they are encouraged to continue their physical fitness training at Exclusive Fitness. 
 
            Premier Therapy has since expanded into a full-blown orthopedic manual therapy center, which uses more advanced, specialized hands-on techniques than basic physical therapy.  “I received advanced training in this area, and I have 20 years of physical therapy experience,” says Cascardo.  Staying on top of her field is crucial to the work she does on a daily basis, Cascardo goes on to explain.  “We are never done learning.  There is always something new being developed out there in the world that can benefit our clients in one way or another.  Part of our job is staying on top of those developments to ensure that we are doing everything in our power to help our clients return to full functionality.”
  
            “Ours is an extremely unique environment,” Gharibian says proudly.  “And not just because this is a very positive place either!  Some clients come to Exclusive Fitness just for the personalized training.  Others are referred by their physicians to Premier Therapy to help them recover from an injury, accident or surgery.  Some clients complete their physical therapy at Premier and move on to a physical fitness training regimen at Exclusive so they can remain healthy.” 
 
            They are also unique because of the personalized service they provide.  When clients first come to Premier Therapy or Exclusive Fitness, they are evaluated, and an individualized plan is developed to help them meet their needs and educate them on their condition.  “We can’t emphasize the importance of the education aspect enough,” Gharibian says emphatically.   “It’s not sufficient that we constantly strive to stay on top of the latest developments in our field.  Conveying this information to our clients in such a way that they are able to use it to improve their lives - that’s the true value of the education we give our clients.”  But the education does not stop there.  In fact, it never stops!  The staff at Premier Therapy and Exclusive Fitness “stays right with the client whenever they are doing their therapy or workout to make sure they are doing the exercises and using the equipment correctly,” says Gharibian.  “We don’t just give them a sheet of exercise instructions and have them go off on their own.”  The staff at Premier Therapy and Exclusive Fitness also tries to be very positive and encouraging because they want to make the workouts as fun and effective as possible.
 
 
             Premier Therapy treats clients that are young adults to elderly, and Exclusive Fitness offers personalized weight training for individuals 16 and over. Premier Therapy accepts most major insurance plans. It is located at 33010 Northwestern Highway at 14 Mile Road in West Bloomfield.